Learning opportunities at the 2026 PGA Show begin even before the Show floor opens, with an expanded, weeklong Education Program designed to elevate professional expertise across every corner of the golf industry. From the new Golf Industry Bootcamp on Tuesday, Jan. 20, to more than 80 education sessions, Lunch & Learn Keynotes and specialty stages running through Friday, Jan. 23, this year’s program delivers the broadest slate of professional development offerings in PGA Show history.
Show Week learning begins on Tuesday with the debut of the Golf Industry Bootcamp — an intensive, full-day workshop held at the Orange County Convention Center (OCCC) before the exhibit hall opens and is designed for PGA of America Golf Professionals, buyers, sales representatives, golf operators and exhibitors. The program delivers practical, business-focused training spanning merchandising, inventory planning, pricing, marketing and the changing customer demographics shaping today’s golf retail landscape. These sessions equip attendees with modern tools to sharpen retail execution, strengthen collaboration across the buying and selling ecosystem and drive more profitable, performance-focused outcomes throughout the year.
Among the many education opportunities at the OCCC on Jan. 20 is a 9:30 presentation to kick off the day in Room 230 C titled “Unlocking Retail Success: Perspectives from the Front Lines.” Speakers will include Cary Cozby, PGA, and retail specialists Ashley Alderson, Vicki Bernstein and Bethany Coe.
At noon in Room 230 D of the OCCC, PGA of America Golf Professionals Jared Henzlik and Grace Hurley will examine both buyers and vendors in their “The Golf Industry Exchange: Where Buyers & Vendors Meet in the Middle” presentation.
Between 2-3 p.m. in Room 230 B, Shawn Costello, PGA, takes center stage when he talk about “The Modern Club Leader: Data Driver Decision Making for Sustainable Growth.”
The complete education schedule can be found at PGAShow.com.
A Week of Learning That Leads the Industry Forward
Now in its 73rd year, the PGA Show continues to shape the business of golf, and the Education Program remains a central driver of that mission. Learning opportunities begin on Tuesday and continue throughout the week, giving industry professionals a variety of ways to strengthen their expertise, grow their networks and earn PGA of America Professional Development Requirement (PDR) credits.
Core PGA Show Education Sessions – Jan. 20-23
Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks. Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.
Lunch & Learn Keynote Series – Jan. 21 & 22
The new Lunch & Learn Keynote Series brings together inspiring speakers including best-selling author and leadership coach Randi Braun and renowned career coach Johnny Guidry, who will share personal development and leadership lessons in an interactive, conversational format. All-Access education attendees can enjoy these keynote sessions in the All-Access Lounge, while networking with peers and presenters.
The All-Access Advantage
Education program participants can choose from a four-day All-Access Education Pass, offering the greatest value, or a one-day pass. The All-Access Pass provides unlimited entry to education sessions, keynote presentations and the All-Access Lounge, along with amenities such as expedited check-in, a $25 daily food voucher and an exclusive PGA Show gift bag. Attendees can earn one PDR credit per session across the four days.
The All-Access Lounge also serves as a networking hub and relaxation space throughout the Show, highlighted by a Cocktail Reception following the last session of the day on Wednesday, Jan. 21, offering attendees and speakers the chance to connect and collaborate in a casual, community atmosphere.