PGA Show attendees got a chance to see some of the industry’s top apparel brands on parade during the 2024 PGA Show Fashion Show Wednesday night in the new Concert Lounge. The lively runway style event, sponsored by Rhone, saw 20 companies present their latest fall styles in men’s and women’s apparel and accessories.
Hosted by author, influencer and media personality Elise Lobb Dzingel, the event featured a double-tiered runway with a DJ spinning lively dance music on stage. The lineup featured established golf brands like Antigua and Puma, but also many recent market entries, including first-time exhibitor and fashion show participant Golfish, whose tag line is, “From the fairway to the marina – we’ve got you covered.”
“We just started in the industry, and this is a great platform to introduce our brand in a big way,” said Nadine Francis, Golfish’s Director of Sales and Marketing.
Among the standout brands presenting were Fore All, whose preppy youthful styles earned the company the People’s Choice Awards for Best Dressed and Women’s Apparel. The men’s award went to fashion show sponsor Rhone, whose combination of green sweater layered over a navy mock and paired with navy joggers was a standout during the show.
Also striking was newcomer Coconads, a woman’s company that showed mostly solid tops and bottoms with washable silk sleeves and subtle print details. At the same time, A. Putnam wowed with sleek, sophisticated styling in a long-sleeve dress with zipper plaquet and front pockets, and 7Diamonds made a splash with a women’s ensemble of white top and bottoms with a subtle pink vest.
Also interesting was Spectrum Golf, whose garments included a bright multi-color autism awareness puzzle print in tops and bottoms, while Bergy Bag, Bybba, Sattache’ and Wolf & Willa all presented colorful bags of different shapes and sizes.
Also in the fashion parade were Global Sports Gear, Hampton Road Designs, Mignonne Gavigan, Sherrill & Bros., Suzy Q, SVG Golf and The Pines Clothing.
“This event is always a fun way to see what’s going on with companies you didn’t have time to see at the show because you can’t go down every aisle. It’s a quick stop shop,” said Kristee Wright, Senior Professional/Buyer at Oakland Hills Country Club in Bloomfield Hills, Michigan. “It’s actual fashion and it’s a lot of fun. We’re seeing every age group and demographic represented, which is refreshing.”