ORLANDO, FL – JANUARY 21: Moderator and Principal, Sports, Media & Entertainment at CapTech Jon Bradway, GM Digital at PGA of America Rob Smith, Chief Information Officer at Invited Clubs Brian Koch, and Chief Strategy & Innovation Officer with the Orlando Magic Jay Riola on the industry stage for the “Beyond the Scorecard: Data, AI, & Golf’s Next Era” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)