The Clubhouse Stage on the PGA Show floor is featuring 23 complimentary education sessions by golf development and racquet sports experts this week during the 2025 PGA Show. The Clubhouse Pavilion also features two purpose-built courts for live product testing and demonstrations.
The Clubhouse is an organized PGA Show floor destination for professionals seeking to enhance member or player experiences through innovations in racquet sports, fitness, health & wellness and club amenities.
The Clubhouse Stage was busy on Wednesday morning and included an interesting “Future-Proof the Fairway: 2025 Best Practices in Modern Golf Course Management” presentation by foreUP Director of Sales Ben Cruise and BlueGolf Director of Sales Dan Share. Early Wednesday afternoon, Robyn Duda, Co-Founder & CEO, RacquetX, and Brian Dillman, CEO, Racquet Sports Professionals Association, presented “The Beating Heart: How Clubs are Embracing Racquet Sports and Giving Communities What They Crave.”
Near The Clubhouse Stage, pickleball court demonstrations and free play were also offered all day on Wednesday.
A full slate of Clubhouse Stage presentations are scheduled for Thursday and Friday, too:
Thursday Jan. 23
- 9 AM – 2 PM The Clubhouse Day 2 Brew Bar – presented by RealFood Hospitality, Strategy & Design
- 9 – 9:45 AM F&B: The Modern Take on Clubhouse & Experiential Dining – presented by RealFood Hospitality, Strategy & Design
- 10 – 10:45 AM Elevate Your Experience: What is Your Club Doing to Retain and Vet Current Members, Attract New Members and Maintain Waitlists – Ben Lorenzon, Creative Director, Champions Run, Melanie Halpert, Director of Membership Sales, Desert Mountain Club, Melissa Hansen, Director of Membership & Marketing, The Club at Olde Cypress, and Bethany Ackerman, Membership and Communications Director, Rehoboth Beach Country Club
- 11 – 11:45 AM Renovation Best Practices: Public & Private Communities –Justin Apel, Executive Director, Golf Course Builders Association of America (GCBAA) and John Holmes III, President, Atlas Turf International Limited
- 11:50 AM – 12:30 PM A New Way to Play, presented by the USTA – Matt Barnhart, Senior Director, Play and Competition, United States Tennis Association
- 12:40 – 1:20 PM Leadership Links – Lessons Learned in the Art of Team Building, presented by the NGCOA – Matt Bryant, PGA, General manager & Director of Golf, Green Valley Ranch Golf Club, Tom Bugbee, Chief Operating Officer, CourseCo, Mike Woods, PGA, Director of Golf, Haggins Oaks | Partner, Morton Golf, LLC, and Harvey Silverman, Contributor, Golf Business | Founder, Silverback Golf Marketing
- 1:30 – 2:10 PM The Digital Green: How Simulators and Shared Facilities are Transforming the Industry – Mike Doyle, Chief Golf Officer | Co-Founder, Five Iron Golf
- 2:15 – 3 PM Growing Her Game: How to Attract, Engage, and Retain Female Golfers – Marcela Smith, Director of Girlfriends Guide to Golf, Dr. Shannon Reece, Founder of Training for Optimal Performance, Dana Schultz, PGA, Director, Operations Troon, Rachel Carter, Sr. Director of Membership, National Golf Course Owners Association, and Heather Angell, PGA, Director of Instruction at Fiddler’s Creek in Naples, FL
- 3 – 4 PM Golf Business LIVE with Michael Williams, powered by Tagmarshal – Jill Walsh, Head of Strategic Partnerships and Renewals, Toptracer, Allison George, General Manager, Toad Valley Golf Course, and Mike Williams, PGA, Vice President, Landscapes
- 4:15 – 5 PM Profits on the Rocks: Boosting Sales through Mixology– Alison Anne, Founder, Restaurant Revolution, and Ara Anton, The Country Club Comic
- 4:15 – 5 PM Clubhouse Happy Hour powered by Bar Convent Brooklyn (BCB)
Friday Jan. 24
- 9:30 – 10:15 AM USGA Handicap Review Tool – Helping the Golf Club’s Handicap Committee – Lee Rainwater, Director, USGA Handicapping Education & Outreach, Terry Benjamin, Assistant Director, USGA Handicapping Education & Engagement
- 10:30 – 11 AM Discussion with Racquet Sports Professionals Association (RSPA)– Brian Dillman, CEO, Racquet Sports Professionals Association (RSPA)
- 11 – 11:40 AM Integrating New Technology – How Clubs Can Maximize Revenue and Membership by Embracing Tech– Ian Blunt, Global Brand Manager, Inrange, and Ben Riches, CEO, GolfZon Leadbetter
Pickleball Courts (2) Demonstrations and Free Play
Selkirk Demonstrations
Thursday, Jan. 23: 10 – 10:45 am, 1 – 1:45 pm, 3 – 3:45
Friday, Jan. 24: 10 – 10:45 am, 11 – 11:45 am
Skechers Demonstrations
Thursday, Jan. 23: 1 – 1:45 pm
Owl Sport Demonstrations
Thursday, Jan. 23: 3 – 3:45 pm
Vulcan Sporting Goods
Thursday, Jan. 23: 10 – 10:45 am