Titleist is launching a multitude of new products at the 2025 PGA Show, including a new iteration of the highly popular Pro V1 and Pro V1x golf balls, new Titleist Scotty Cameron Phantom X and Studio Style putters, new GT1 drivers, metalwoods and hybrids, and Titleist Vokey SM10 .06K lob wedges and SM10 Oil Can wedges.
It is said you can’t reinvent the wheel, but Titleist is constantly working to improve performance characteristics of its Pro V1 and Pro V1x golf balls. The new Pro V1 and Pro V1x are engineered to deliver more speed off the tee, more control with the irons and more spin with the wedges. The new models feature a faster high gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and around the greens.
“The golf ball has to do everything,” notes Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It’s never just about maximizing one area – golfers need performance on every single shot. Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”
The evolution of the Pro V1 and Pro V1x golf ball is one of golf’s great success stories. The Titleist Pro V1 was first introduced at the 2000 PGA TOUR’s Invensys Classic in Las Vegas, with Billy Andrade winning the tournament using the new ball. The Pro V1x was launched in 2003 as a companion ball to the Pro V1, and Titleist has been updating both models every two years since 2003. The creation of the original Pro V1 involved 34 patents, but more than 125 patents have been implemented on subsequent generations of the Pro V1 and Pro V1x.
“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”
To that point, more than 50 players have already put the new models in play on the PGA Tour in 2025, including Ludvig Åberg, Wyndham Clark and Will Zalatoris, each of whom made the move to 2025 Pro V1x to start the season at The Sentry. Justin Thomas, a two-time winner of the PGA Championship (2017 and 2022) and a former No.1-ranked player in the world, is a longtime Titleist staff member and, in fact, is pictured as a 9-year-old in a Titleist hat with his father, PGA of America Professional Mike Thomas.
“Titleist has been a part of my life as long as I can remember,” said Thomas while appearing at the PGA Show two years ago. “My dad was a Titleist guy and I’ve always thought Titleist makes the best golf clubs and golf balls in the world. They have been by my side throughout my career as a professional – and even before that.”
“What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing and U.S. Sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in the 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”
Titleist’s all-new GT1 driver, fairway and hybrid round out its tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability. Just as in the GT2, GT3 and GT4 driver designs, Titleist engineers achieved significant weight savings while retaining exceptional sound and feel in the GT1 driver through its Seamless Thermoform Crown, made from Titleist’s Proprietary Matrix Polymer (PMP). The driver features a Split Mass Construction, with weight redistributed internally for higher launch and optimal speed, spin and stability for the GT1 player. Faster clubhead speed was unlocked through improved aerodynamic shaping, and faster ball speed was achieved with GT1 driver’s Speed Ring and VFT technology.
“When we began thinking about how we evolve and improve upon the ‘1’ models, we started by tapping into our global network of fitting specialists to understand what would really advance performance for GT1 players,” said Stephanie Luttrell, Director of Titleist Metalwood Product Development. “The resounding feedback that we heard across the board for the driver, fairways and hybrids is that anything we can do to increase launch is going to help this player improve their overall trajectory, consistency and distance. Making the line launch higher, while maintaining optimal spin rates, is really going to benefit both the moderate speed player as well as the player that is naturally low spin.”
On the wedge front, Vokey Design, the most played wedges on the PGA TOUR since 2004, is extending its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges. The .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K Grind sole, which excels out of the bunker. These features are particularly geared toward players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole.
Also on the Titleist launch pad at the PGA Show this week is five new configurations to the Scotty Cameron Phantom mallet putter lineup — the new tour-inspired Phantom 5.2 and Phantom 7.2 models to the mallet family, as well as the Phantom 5, Phantom 11 and Phantom 11 Long Design models in left-handed setups for the first time. The all-new Scotty Cameron Phantom 5.2 and 7.2 putters, featuring the popular wingback Phantom 5 and Phantom 7 mallet head shapes, are crafted with an I-beam-style plumbing neck. The plumbing neck setup provides players with alternative toe flow properties and alignment benefits to the shaft and neck configurations already offered in the Phantom lineup.
“The Phantom 5.2 and 7.2 models come directly from our team’s work on the worldwide professional tours with some of the most discerning players in the game,” explained Scotty Cameron, the Master Craftsman and founder of the putter line bearing his name. “As the demand for mallet putters has increased, so have the requests for different configurations of our models. The plumbing neck is a familiar, confidence-inspiring design to so many players, so its inclusion on the Phantom 5 and 7 putters is a natural evolution for both models. In addition, we wanted to add more left-handed putters to our lineup. We felt that the Phantom 5, 11 and 11 Long Design models gave our left-handed golfers a range of options with three unique setups.”