The PGA of America’s “We Love This Game” campaign has resonated with the public and the golf industry since it was unveiled during the Ryder Cup last September. The Association introduced the second phase of the campaign on the PGA of America Industry Stage presented by CapTech Wednesday afternoon, including the release of a new celebrity-powered video created by Omaha Productions.
The video features actor and comedian Anthony Anderson – in disguise as a journalist named Mack Weathers – interacting with PGA of America Golf Professional Eric Lohman, the PGA General Manager of Monarch Beach Golf Links in Dana Point, California. The “A Day With a Pro” video spotlights, in humorous fashion, the multifaceted nature of the responsibilities PGA of America Golf Professionals undertake every day. The video will be distributed through digital media and PGA of America social media channels.
“I appreciate the chance to represent the 30,000-strong membership of the PGA of America in this campaign,” Lohman said on stage. “It’s great that we have the chance to tell the story of PGA of America Golf Professionals and show what we do for golfers and the game we love.”
The “We Love This Game” presentation was hosted by PGA of America Chief Commercial Officer Jeff Price, and also featured PGA of America President John Lindert, PGA of America Senior Director of Brand and Digital Marketing Fahad Zahid; Omaha Productions Head of Marketing Kristen Herlihy and David Martin, Founder and President of Catalyst Branding.
The panel discussed the campaign, which includes the unveiling of a refreshed PGA of America logo and other initiatives to elevate and reinforce the role of PGA of America Golf Professionals as boldly influencing the present and future of the game by delivering more enjoyable experiences to golfers everywhere.