After two days of navigating the bustling aisles of the PGA Show, many attendees headed to The Retreat Stage to kick up their heels and take in the third annual PGA Show Winter Jam concert, headlined by country music star Dustin Lynch.
Lynch is known for building one of the most consistent recording careers in modern country music, according to Billboard, racking up 10 No. 1 hits; four Top 5 albums; multi-platinum status with 10 RIAA-certified singles; and over six billion cumulative global streams.
“This is my third Winter Jam and I think it’s a great event for the PGA to do during the Show,” said Brent Ernsberger, a PGA of America Professional from the North Florida Section. “The PGA is getting good quality artists and giving us a chance to relax, unwind, sing and dance.”
Lynch, who has toured with country’s biggest names, including Kane Brown, Luke Bryan, Brad Paisley and Blake Shelton, is known for hits like “Easy to Love,” “Chevrolet (featuring Jelly Roll),” “Stars Like Confetti” and “Party Mode.” And as event host and ESPN golf analyst Michael Collins pointed out, Lynch is also a golf enthusiast, having played on the golf team when he attended Lipscomb University in Nashville from 2003-07.
The “after hours event,” sponsored by Corebridge Financial, also featured warmup artist Back Country Boys, a country-rock band out of Southwest Florida, as well as a PGA HOPE presentation with PGA President Don Rea and four PGA Hope Ambassadors.
The “jam”-packed event lived up to its name, with Lynch performing several songs to an enthusiastic crowd that included Jon Lieber, VP of Strategic Partners for the APP Tour, part of Racquet Sports at the PGA Show. “It’s kind of the culmination of a lot of hard work over the last couple of days,” he said. “I think it’s great the PGA Show has created an event to have fun and see world class artists.”
Also in attendance were Scott and Jennifer Allen, who are at the PGA Show to launch their new brand called Live Teed Up. They showed up at the concert in cowboy hats, excited for Lynch’s performance. “We’re big country music fans,” Scott Allen said. “I’m just happy to see country in the PGA Show.”