PGA Show Floor

ORLANDO, FL – JANUARY 21: Attendees and staff at the Golftini booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees at the Uneekor booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees, exhibitors, and booths at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees look at golf club heads on display at the PXG booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: LPGA Professional player Brooke Henderson poses at the Sketchers booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and staff at the Varley apparel booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America President Don Rea with former NBA player Bo Outlaw during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: PGA HOPE Ambassador of Wisconsin Anthony Laske with attendees at the PGA HOPE booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: A live band performance on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Artist Sergio Gutierrez creates a piece of art on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: General Manager at The Concession Golf Club Brian Weimann speaks on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator Brian Crowell, PGA, speaks on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Senior PGA Championship Director at PGA of America Eric Nuxol speaks on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Head Professional at Crane Lakes Golf & Country Club Rod Perry, PGA, speaks on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: President, NFPGA & General Manager at TPC Sawgrass Matt Borocz speaks on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator Nikki Gatch, PGA, speaks on the industry stage for the “Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Dale Morgan, PGA, speaks on the industry stage for the “Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Senior Director of Advocacy at the National Golf Course Owners Association Ronnie Miles speaks on the industry stage for the “Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Senior Manager of Government Affairs at Golf Course Superintendents Association of America Michael Lee speaks on the industry stage for the “Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Chief Strategy & Innovation Officer with the Orlando Magic Jay Riola speaks on the industry stage for the “Beyond the Scorecard: Data, AI, & Golf’s Next Era” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: President, Golf – Dunning, GN Collection & Tourney Mike Elliott speaks on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Creative Director at Dunning Omar Jermaine speaks on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Director of Instruction at Merion Golf Club Joanna Coe, PGA, speaks on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator and PGA Master Professional Suzy Whaley speaks on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America Honorary President & Men’s PGA Cup Captain John Lindert, PGA, speaks on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America President Don Rea speaks to PGA WORKS Beyond the Green fellows during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America Secretary Eric Eshleman, PGA, speaks to PGA WORKS Beyond the Green fellows during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Professional Emeritus at Caves Valley Golf Club Dennis Satyshur, PGA, Tour Professional Ken Duke, Owner of Malaska Golf Mike Malaska, PGA, Sports Psychologist Bob Rotella, and Moderator and Golf Digest Writer-At-Large Jaime Diaz speak on the industry stage for the “Creating Bob Toski” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2025 PGA Professional Player of the Year Award winner Ben Polland with 2025 Women’s PGA Professional Player of the Year Award winner Sandra Changkija and 2025 Senior PGA Professional Player of the Year Award winner Justin Hicks during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 PGA of America Merchandiser of the Year of the Public Category Alex Abbruzza, PGA, with 2026 PGA of America Merchandiser of the Year of the Resort Category Jared Henzlik, PGA, and 2026 PGA of America Merchandiser of the Year of the Private Category Chris Rowe, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 PGA of America Youth Player Development Award winner Henry Stetina, PGA, and 2026 PGA of America Player Development Award winner Ryan Young, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Patriot Award winner Bo Preston, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Deacon Palmer Award winner Mike D’Agostino, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Patriot Award winner Bo Preston, PGA, and 2026 Deacon Palmer Award winner Mike D’Agostino, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Host Taylor Zarzour introduces 2026 Bill Strausbaugh Award winner Carl Alexander, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Bill Strausbaugh Award winner Carl Alexander, PGA, shakes hands with 2026 PGA of America Professional Development award winner Robin Shelton, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Bill Strausbaugh Award winner Carl Alexander, PGA, poses with 2026 PGA of America Professional Development award winner Robin Shelton, PGA, during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Artist Sergio Gutierrez creates an art piece for 2026 PGA of America Golf Professional of the Year Brian Crowell, PGA, during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Barstool Sports personalities Samuel Riggs, Frankie Borrelli, and Trent Ryan host the Barstool Sports Fore Play Podcast at the Hub media studio during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of the KPMG Women’s PGA Championship trophy, the Wanamaker trophy, and the Senior PGA Championship trophy on display during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America Secretary Eric Eshleman, PGA HOPE Ambassador of Wisconsin Anthony Laske, PGA of America Vice President Nathan Charnes, PGA HOPE Ambassador of Southern California DJ Naigan, PGA HOPE Ambassador of the Gulf States Adam Napier, PGA HOPE Ambassador of North Florida Don Moore, and PGA of America President Don Rea pose at the PGA HOPE booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America President Don Rea speaks on stage for the Opening Ceremony with Artist Sergio Gutierrez, Executive Director of the PGA North Florida section Andrew Yeast, and Comedian and ESPN Analyst Michael Collins during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Executive Director of the PGA North Florida section Andrew Yeast speaks on stage for the Opening Ceremony during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Executive Director of the PGA North Florida section Andrew Yeast with PGA of America President Don Rea, former NBA player Bo Outlaw, and Comedian and ESPN Analyst Michael Collins on stage for the Opening Ceremony during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Former NBA player Bo Outlaw, Executive Director of the PGA North Florida section Andrew Yeast, PGA of America President Don Rea, former MLB player Johnny Damon, and Comedian and ESPN Analyst Michael Collins on stage for the Opening Ceremony during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Former NBA player Bo Outlaw and former MLB player Johnny Damon speak with Comedian and ESPN Analyst Michael Collins alongside Executive Director of the PGA North Florida section Andrew Yeast and PGA of America President Don Rea on stage for the Opening Ceremony during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Executive Director of the PGA North Florida section Andrew Yeast, PGA of America President Don Rea, former NBA player Bo Outlaw, former MLB player Johnny Damon, and Comedian and ESPN Analyst Michael Collins on stage for the Opening Ceremony during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Executive Director of the PGA North Florida section Andrew Yeast, PGA of America President Don Rea, former NBA player Bo Outlaw, Comedian and ESPN Analyst Michael Collins, and former MLB player Johnny Damon pose on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Executive Director of the PGA North Florida section Andrew Yeast, Artist Sergio Gutierrez, and PGA of America President Don Rea pose on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America Vice President Nathan Charnes, Dawn Neujahr, PGA, PGA of America Secretary Eric Eshleman, Phil Anderson, PGA, Cathy Matthews-Kane, PGA, and PGA of America President Don Rea pose on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Behind the scenes at the PGA of America Studios area during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees with staff at the TRUE Linkswear booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and staff at the Belyn Key booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator Brian Crowell, PGA, Head Professional at Crane Lakes Golf & Country Club Rod Perry, PGA, President, NFPGA & General Manager at TPC Sawgrass Matt Borocz, Senior PGA Championship Director at PGA of America Eric Nuxol, and General Manager at The Concession Golf Club Brian Weimann pose on the industry stage for “The New Home of the Senior PGA Championships: A Conversation with the Concession and North Florida PGA Members” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Director of Global Development at PGA of America Sean Thornberry, PGA, poses with partners and attendees during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Dale Morgan, PGA, Moderator Nikki Gatch, PGA, Senior Director of Advocacy at the National Golf Course Owners Association Ronnie Miles, Senior Manager of Government Affairs at Golf Course Superintendents Association of America Michael Lee, and Legislative Lobbyist at PGA of America Hunter Moorhead pose on the industry stage for the “Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and exhibitors at the Onward Reserve booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees at the New Product Zone during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and exhibitors at the Axglo booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee poses by the PGA of America We Love this Game signage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator and Principal, Sports, Media & Entertainment at CapTech Jon Bradway, GM Digital at PGA of America Rob Smith, Chief Information Officer at Invited Clubs Brian Koch, and Chief Strategy & Innovation Officer with the Orlando Magic Jay Riola on the industry stage for the “Beyond the Scorecard: Data, AI, & Golf’s Next Era” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Sportscaster Brian Crowell, PGA, sits for an interview with Golf Channel hosts Damon Hack and Eamon Lynch during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees at the Titleist putting green and activation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and exhibitors at the Will Leather Goods booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator and PGA Master Professional Suzy Whaley, PGA of America Honorary President & Men’s PGA Cup Captain John Lindert, PGA, Director of Golf at Shooting Star of Jackson Hole Ben Polland, PGA, Creative Director at Dunning Omar Jermaine, President, Golf – Dunning, GN Collection & Tourney Mike Elliott, Director of Instruction at Merion Golf Club Joanna Coe, PGA, and PGA of America President Don Rea pose on the industry stage for the “Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Moderator and Senior Director of Member & Section Operations at the PGA of America Mike O’Donnell, PGA, General Manager at Palo Alto Hills Golf & CC David Conforti, General Manager at The Country Club of Colorado Cathy Matthews-Kane, PGA, and COO at Troon Mike Ryan speak on the industry stage for the “Career Profile: Benefits to the PGA of America Member” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees in attendance at the industry stage for the “Creating Bob Toski” presentation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and exhibitors at the Pukka Design Center booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2025 PGA Professional Player of the Year Award winner Ben Polland, 2025 Women’s PGA Professional Player of the Year Award winner Sandra Changkija, and 2025 Senior PGA Professional Player of the Year Award winner Justin Hicks pose during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: (From L-R) PGA of America Secretary Eric Eshleman, PGA of America President Don Rea, 2026 PGA of America Merchandiser of the Year of the Resort Category Jared Henzlik, PGA, 2026 PGA of America Merchandiser of the Year of the Public Category Alex Abbruzza, PGA, 2026 PGA of America Merchandiser of the Year of the Private Category Chris Rowe, PGA, 2025 PGA Professional Players of the Year Justin Hicks, Sandra Changkija, and Ben Polland, 2026 PGA of America Golf Executive of the Year Sean Palmer, PGA, 2026 PGA of America Teacher & Coach of the Year Bernie Najar, PGA, 2026 PGA of America Golf Professional of the Year Brian Crowell, PGA, 2026 PGA of America Youth Player Development Award winner Henry Stetina, PGA, 2026 Bill Strausbaugh Award winner Carl Alexander, PGA, 2026 Deacon Palmer Award winner Mike D’Agostino, PGA, 2026 Herb Graffis Award winners, the New England PGA Section represented by President Joanne Flynn, PGA, 2026 Patriot Award winner Bo Preston, PGA, 2026 PGA of America Player Development Award winner Ryan Young, PGA, 2026 PGA of America Professional Development award winner Robin Shelton, PGA, and PGA of America Vice President Nathan Charnes pose during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: (From L-R) PGA of America Secretary Eric Eshleman, PGA of America President Don Rea, 2025 PGA Professional Players of the Year Justin Hicks, Ben Polland, Sandra Changkija, and PGA of America Vice President Nathan Charnes pose during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 PGA of America Golf Executive of the Year Sean Palmer, PGA, poses with attendees during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 Patriot Award winner Bo Preston, PGA, poses with attendees during the PGA Show National Awards ceremony on the industry stage at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 PGA of America Golf Professional of the Year Brian Crowell, PGA, reacts to Artist Sergio Gutierrez’ art piece of him during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: 2026 PGA of America Golf Professional of the Year Brian Crowell, PGA, and Artist Sergio Gutierrez pose with the honorary art piece during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 21: The racquet sports activation at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Nicole Saunderson/PGA of America)

ORLANDO, FL – JANUARY 21: The racquet sports activation ribbon cutting at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Nicole Saunderson/PGA of America)

ORLANDO, FL – JANUARY 21: Former MLB Player Johnny Damon poses with Comedian and ESPN Analyst Michael Collins and former NBA player Bo Outlaw during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees checking in and picking up their credentials during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Golf Channel host Matthew Adams sits for an interview with Found of CEO of FlightScope Henri Johnson during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: TRUE Linkswear shoes on display at their booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Custom divot tools on display during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees pose at the Your Leaderboard creative studios booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Nike golf shoes on display at the Nike booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Racquet Sports at the PGA Show signage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Global Apparel Director at adidas Golf Shaun Madigan poses during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Director of Golf at Whispering Pines Golf Club Chris Rowe, PGA, sits for an interview with Comedian and ESPN Analyst Michael Collins during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees at the Callaway booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee looks at PXG hats on display during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee hits his shot in the PXG virtual drive challenge during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: LPGA Professional player Brooke Henderson poses with Julianne Carson at the Sketchers booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees and exhibitors at the Toptracer booth at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees and exhibitors at the Bridgestone Golf booth at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees and exhibitors at the PXG booth at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees and exhibitors at the Titleist booth at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee practices his putting at the Titleist putting green activation during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees try out the golf grips at the JumboMax booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee with an exhibitor at the PING booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: An attendee hits his shot at the Nvisage golf simulator booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Attendees and exhibitors at the Bridgestone Golf booth during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Barstool Sports personalities Denzel “The Duke” Dennis, Samuel Riggs, Frankie Borrelli, and Trent Ryan host the Barstool Sports Fore Play Podcast at the Hub media studio during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A model poses and walks the runway at the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: On-air host Bailey Chamblee poses and walks the runway at the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Comedian and ESPN Analyst Michael Collins poses and walks the runway at the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A model leaves the runway at the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America President Don Rea introduces attendees to the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: AGM Merchandiser Patrick Casey speaks on stage during the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: A general view of attendees and exhibitors at the Callaway booth at the PGA Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Founder and CEO of A. Putnam Clothing Allison Putnam poses with her 2026 Fashion Show People’s Choice: Favorite Women’s Brand award alongside on-air host Bailey Chamblee during the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Rhone executive Thomas Wilson poses with a guest and the 2026 Fashion Show People’s Choice: Favorite Men’s Brand award during the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Co-Founder of Bubble Lifestyle Darbie Brown, a model, and Co-Founder of Bubble Lifestyle Brett Oliver pose with the 2026 Fashion Show People’s Choice: Best Dressed award during the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: Founders of Bubble Lifestyle Darbie Brown and Brett Oliver pose with the 2026 Fashion Show People’s Choice: Best Dressed award during the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 21: PGA of America Fashion Show staff pose on the runway during the PGA Show Fashion Show at Orange County Convention Center on Wednesday, January 21, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Golf Instructor Maiya Tanaka Puterbaugh, PGA, hits her shot at the Golfzon Citygolf simulator activation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: A general view of the PGA HOPE signage during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Chief Digital Instructor for Golf Digest Michael Breed interviews 2026 PGA of America Teacher & Coach of the Year Bernie Najar, PGA, at the Titleist booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Trackman booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Moderator and Senior Director of Growth and Ventures at PGA of America Kris Hart, PGA, Director of Booking and Payment + Key Accountant at TrackMan Alex Yeazel, Founder & President at smbGOLF Mike Hendrix, Director of Golf at Intown Golf Club John Hall, PGA, and Managing Director of Sports and Media at CapTech Roberto Castro on the industry stage for “The Data and Tech Powering Momentum of Off-Course Golf” presentation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Dormie Workshop Master Craftsman Sting Lai creates a custom piece during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Blue Tees Golf booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: A general view of attendees, exhibitors, and booths at the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Moderator Brian Crowell, PGA, Director of Golf at Mountain Brook Club Jeff Jordan, PGA, Director of Golf at Belleair Country Club Jim Slattery, Executive Director at Schaumburg Park District and 2025 PGA Executive of Year Tony LaFrenere, PGA, and PGA Relationship Manager at Premier Golf Tim Willerton, PGA, on the industry stage for “The Power of Golf Travel: With PGA of America Partner, Premier Golf” presentation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: PGA WORKS Fellows pose outside the main entrance during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: (From L-R) Vice President of Programs for First Tee Ryan Graff, Vice President of Partnerships and Community Relations Ralph Stokes, President of the PGA Tour Superstore Jill Spiegel, CEO of the PGA Superstore Troy Rice, and PGA of America President Don Rea pose by the PGA HOPE sign during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Golf Channel host Matthew Adams with CEO of Bridgestone Golf Dan Murphy during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees have lunch at the Golf Leadership Luncheon during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Level Blue booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Professional golfer Notah Begay III with panelists speaking to attendees at The Clubhouse during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees at The Clubhouse seating during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Chief Championship Officer at the PGA of America Kerry Haigh, PGA of America Secretary Eric Eshleman, PGA of America Vice President Nathan Charnes, PGA of America President Don Rea, and moderator and PGA’s Senior Director of Public Awareness & External Relations Julius Mason speak to attendees at the PGA of America Town Hall during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Comedian and ESPN Analyst Michael Collins, Senior Director of Brand & Digital Marketing at PGA of America Fahad Zahid, and PGA Technology Product Manager at PGA of America Seth McGuiness on the industry stage for the “PGA Aces: Celebrating Every Hole-in-One” presentation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Moderator Brian Crowell, PGA, Director of Golf at Mountain Brook Club Jeff Jordan, PGA, Director of Golf at Belleair Country Club Jim Slattery, Executive Director at Schaumburg Park District and 2025 PGA Executive of Year Tony LaFrenere, PGA, and PGA Relationship Manager at Premier Golf Tim Willerton, PGA, pose on the industry stage for “The Power of Golf Travel: With PGA of America Partner, Premier Golf” presentation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Barstool Sports golf booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Sun Day Red booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees and exhibitors at the Barbie X Fore All booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Golf Channel host Matthew Adams interviews CEO of Bridgestone Golf Dan Murphy during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: An attendee hits his shot at the Golfzon Citygolf simulator activation as Golf Instructor Maiya Tanaka Puterbaugh, PGA, watches on during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees check out custom hats on display during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Custom club head covers at the Winston Collection booth during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees pose wearing Golf By QD apparel during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: Golf Channel host Matthew Adams and CEO of Bridgestone Golf Dan Murphy pose during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: The Back Country Boys perform during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Country singer Dustin Lynch performs during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: PGA of America President Don Rea with PGA HOPE Ambassador of Southern California DJ Naigan, PGA HOPE Ambassador of North Florida Don Moore, PGA HOPE Ambassador of Wisconsin Anthony Laske, and PGA HOPE Ambassador of the Gulf States Adam Napier on stage during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: Attendees react as country singer Dustin Lynch performs during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 22: PGA Show Winter Jam signage during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: PGA of America President Don Rea poses pointing at the We Love this Game signage during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 22: PGA HOPE Ambassador of the Gulf States Adam Napier, PGA HOPE Ambassador of Wisconsin Anthony Laske, PGA HOPE Ambassador of North Florida Don Moore, PGA HOPE Ambassador of Southern California DJ Naigan, and PGA of America President Don Rea on stage during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: An attendee hits his shot on the Zen Golf Swing Stage during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Sportsbox AI booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: A general view of the PXG booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: An attendee tries out a Core-Tex product at the Core-Tex booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Mizuno booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the SanSoleil booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Branded Bills booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Turtleson booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Hirsch Solutions booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Galvin Green booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Seamus Golf booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees and exhibitors at the Public Drip booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: An exhibitor at the Dormie Workshop booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: A general view of the Jonnie-O and adidas booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Vice Golf golf club head on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: An attendee with an exhibitor at the PuttView virtual golf activation during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Custom golf signage during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: An attendee hits his shot at the Golfzon CityGolf virtual golf activation during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Louis Castel golf apparel on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: PXG golf club iron heads on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: PXG apparel on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Golf towels at the Club Glove booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: PGA Show Management staff pose by the fountain during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Various custom club head covers during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Titleist club iron heads during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Distance Pinnacle golf balls on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Vice Golf shoes on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: An attendee checks out custom Disney golf apparel during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Imperial Headwear caps on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees check out the Maui Jim booth during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: A detailed view of the Cobra King Max irons on display during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

ORLANDO, FL – JANUARY 23: Attendees in action at the Golfzon CityGolf virtual golf activation during the PGA Show at Orange County Convention Center on Friday, January 23, 2026 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

Demo Day

WINTER GARDEN, FL – JANUARY 20: PGA Master and LPGA Master Professional Dr. Alison Curdt speaks to attendees during her “Smart, Not Harder: How AI is Transforming the Business of Golf” presentation during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Attendees check in during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: PGA Show Demo Day official signage during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Founder of Golf’s Online Yoga Studio Lauren McLillin speaks to attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Attendees hit their shots at the Mizuno driving range activation during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Attendees and staff at the PING driving range activation during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: PING driver and golf club heads on display at the PING tent during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Swing Sling staff does a demonstration for attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Attendees at the Bridgestone Golf tent and sponsored Tesla Cybertruck during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Attendees hit their shots at the Toptracer range activation during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Director of Instruction at Quaker Ridge Golf Club Monique Thoresz, PGA, speaks to attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: NFL Pro Football Hall of Famer Calvin Johnson poses with attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Comedian and ESPN analyst Michael Collins speaks to media on set during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Founder of Makefield Golf Everett Farr and professional golfer and Ambassador Hal Sutton pose during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: PGA Master Professional Joe Hallett, PGA, speaks to attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Master Golf Professional in Teaching & Coaching Joe Plecker speaks to attendees at the education conference during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: PGA Show Demo Day sponsored signage around the grounds during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Professional golfers Blair O’Neal, Lexi Thompson, Mel Reid, and Shasta Averyhardt pose on the Cobra driving range during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Professional golfer Lexi Thompson reacts on the Cobra Puma golf driving range during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Titleist staff with attendees during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Scott Halleran/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Karen Palacios-Jansen, LPGA, Kuniko Tasahara Tischler, PGA, Joanne Foreman, LPGA, Kellie Stenzel, PGA, LPGA, Christie Quinn, LPGA, and Kelley Brooke, LPGA, speak on stage for “The LPGA Way: Building Better lessons, Stronger Relationship and Happier Golfers” seminar during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: The official PGA Show Demo Day signage during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Golf Channel Co-hosts Matthew Adams and Bailey Chamblee on set during the PGA Show Demo Day at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

WINTER GARDEN, FL – JANUARY 20: Former NFL Player Knowshon Moreno and TV personality Blake Horstmann fist bump during the PGA Show Demo Day Skills Challenge at Orange County National Golf Center on Tuesday, January 20, 2026 in Winter Garden, Florida. (Photo by Darren Carroll/PGA of America)

Photo Gallery

PGA Show Floor

Demo Day